A campaign built around emotional storytelling, everyday moments, and the universal connection people have with Coca-Cola.
I collaborated with the international adaptation team to support the digital strategy, content execution, and social integration for Coca-Cola's largest global campaign in over a decade: Taste the Feeling.
The campaign introduced the One Brand strategy, bringing Coca-Cola, Diet Coke, Coke Zero, and Coke Life together under a single global platform. The objective was to put the product and shared moments back at the center of the story—reinforcing that, regardless of the variant, the feeling remains the same.
Alongside the core campaign, I supported international digital adaptations for Sprite and Fanta, creating localized activations, interactive experiences, and seasonal content while maintaining consistency across the Coca-Cola portfolio.
I contributed to the global-to-local marketing approach, helping maintain a consistent brand narrative while adapting executions for regional markets. Each activation balanced global creative direction with localized content to maximize relevance and audience connection.
I contributed to lifestyle-driven creative executions built around authentic moments, warm imagery, real people, and Coca-Cola’s iconic visual identity, helping maintain the campaign’s emotional positioning across digital touchpoints.
I developed and adapted campaign assets including digital copy, social media content, short-form video, and interactive experiences, maintaining a consistent creative language across platforms and markets.
On the digital side, I supported responsive web experiences optimized for performance, accessibility, and discoverability through technical SEO, content optimization, and strategic keyword alignment.
To maximize reach, campaigns were distributed across Google Ads, Meta, YouTube, social media, lifestyle publications, email marketing, and retail activations, ensuring consistent messaging throughout the entire customer journey.
The campaign successfully translated a global creative vision into locally relevant experiences across international markets. Through consistent storytelling, strategic adaptation, and integrated digital execution, Coca-Cola strengthened brand recognition, deepened consumer engagement, and reinforced the emotional positioning of its beverage portfolio worldwide.
“I cannot recommend Dana highly enough. She doesn't just manage a team; she truly leads and elevates it. Dana combines deep marketing expertise with a strategic vision, always anticipating and preparing for any scenario. Her experience speaks for itself, she is an exceptional leader!”
Marcos Klender
Senior Web Engineer
“Dana is the best manager/VP I've ever worked with. She is incredibly hardworking, knowledgeable, supportive, and truly the heart of the company. Dana was always willing to help, share her expertise, and guide me through challenges. I learned so much from her and am incredibly grateful for the impact she had on my growth. She would be an asset to any team and they would be LUCKY to have her.”
Christina Hristoforidis
Marketing Specialist
“Dana is an outstanding professional whose professionalism and ability to work effectively with different personalities truly stand out. She is collaborative, approachable, and always willing to help, making her a great person to work with. Her constructive mindset and ability to build strong relationships make a real difference in any team. I highly recommend Dana and would be happy to work with her again.”
Luiz Fernandes
Growth Marketing & Automation Specialist
“Dana is one of the most committed and organized professionals I have ever worked with. The results of the projects we completed together were incredible; she always kept project management on track, focusing on meeting deadlines and ensuring client satisfaction. She is undoubtedly an excellent addition to any team, and I highly recommend her.”
Daniel Oliveira
Senior UX/UI & AI Automation Specialist
“Dana is a talented marketing leader with a strong strategic mindset and an exceptional ability to solve challenges. She is reliable, collaborative, and always focused on achieving the best results. I highly recommend her.”
Flavio Stiavetti
Motion Designer & Video Editor
Good enough isn't how I work. Quality comes first, every time.
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READY TO GROW?
READY TO GROW?
READY TO GROW?
READY TO GROW?
