I collaborated with the international adaptation team, contributing to digital strategy, content execution, and social integration.
Coca-Cola launched its most significant global campaign in a decade —“Taste the Feeling”— as part of a bold One Brand strategy. This initiative unified Coca-Cola, Diet Coke, Coke Zero, and Coke Life under one storytelling umbrella, bringing the product and shared experiences to the center of the brand's narrative.
I also participated in the international adaptations of Coca-Cola owned brands: Sprite and Fanta in localized digital activations, content design, brand tone adaptation, interactive formats, and seasonal executions.
“Taste the Feeling” celebrates simple, real-life moments enhanced by the taste and refreshment of a Coca Cola, any variant under the One Brand strategy The Coca-Cola Company. This positioning unified all Coke variants, reinforcing their shared identity and broadening consumer choice.
Print & Editorial
Featured in both lifestyle and mainstream media, the campaign used emotionally rich photography of diverse, real people in joyful, everyday moments — always anchored by Coca‑Cola’s iconic red identity.
Video Content
Short films and anthem spots highlighted simple rituals — first dates, celebrations, quiet pauses — made memorable by the presence of Coca‑Cola. Videos were distributed across YouTube, social media, and in-store displays for global reach.
Social Media Activation
Custom content (GIFs, short videos, quote cards) was tailored to each platform. Coca‑Cola’s sonic branding (bottle pop, fizz) added sensory impact through looping stories and sound-on formats. Localized content and behind-the-scenes footage reinforced cultural relevance.
International Rollout
The campaign was adapted across global markets, with region-specific storytelling and visuals. Seasonal and event-based integrations helped drive deeper connection with local audiences.
Satisfied clients in the USA, Latam & Europe
Completed projects with proven results
Tailored marketing strategies developed
The campaign’s visuals and messaging reinforced Coca‑Cola’s timeless brand position as a symbol of shared moments, emotional connection, and sensory pleasure. It was a reminder that the most powerful stories often come from the simplest experiences.
Art Direction: Visually warm, human, and emotionally resonant. The imagery focused on spontaneous, intimate moments — always with a Coca‑Cola in hand. Photography embraced natural light, diverse talent, and unscripted energy to capture universal connection.
Tone: Sincere, uplifting, sensory. The campaign communicated joy and authenticity through simplicity, focusing not on spectacle, but on the relatable emotions sparked by everyday moments.
Audience: Broad, global, emotionally driven — celebrating anyone who has ever savored a small moment with a Coke.
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